Chelsea Jade Campbell
Creative DirectorSenior creative leader with 15+ years of international experience (London, New York, Amsterdam). I have built a career pioneering how brands engage with their audiences.
My superpower? Empathy. It defines my leadership style and helps me understand who we’re trying to reach with our communications.
My superpower? Empathy. It defines my leadership style and helps me understand who we’re trying to reach with our communications.
01 Building Studio Resonate
When I joined Pandora, the creative department was a production team. Over the course of seven years and one acquisition (by SiriusXM), myself and the rest of the leadership team transformed our department into an industry-leading creative agency. From owning our design identity (building, owning and enforcing guidelines) to representing the team on-stage at international events, I helped Studio Resonate become an award-winning leader in the industry. Our 45+ person department was renowned internally at SiriusXM for its operational efficiency and creative excellence, supported by award wins (Clio, Effie, Signal, Anthem, ISA).
B2B engagement is competitive at Cannes and CES, and selling audio is like selling air. We created a live 40-minute show for C-suite audiences that demonstrate the power of audio, and its selling capability. I wrote it, presented it and led the designers and audio producers who built it. Audio is Magic opened multi-million dollar revenue streams for the business.
02 My Favourite Part of the Job
I love managing people; that passion shines through. My teams have low turnover because I ensure there is always room for professional growth. I excel at collaboration. Strong internal stakeholder management relationships and facilitating cross-functional teamwork means the projects get signed off and the work actually gets made.
03 Delivering Under Pressure
Creative leadership is best judged under pressure. In these high-stakes environments, my project management skills are indispensable, and the foundation of trust I have established with the team ensures they feel empowered to execute, while I manage stakeholders.
The US Open is American Express’ biggest sponsorship, and we pushed ourselves to add a “hydro-interactive” launch event in Manhattan on the eve of the tournament. Managing production partners and internal workstreams paid off with a hugely successful PR launch before the big event.
04 Creative Excellence
High standards of creative excellence are critical in the age of AI, but so is the ability to build streamlined systems and efficient modes of output - powered by both human and artificial intelligence. I can answer where we need human hours, and where we need to streamline. Designing production pipelines with these new workflows requires judgement and facilitation that comes with decades of experience. Today, creatives need to be organised.
My latest AI-enabled case-studies available upon request.
My latest AI-enabled case-studies available upon request.
Like the best creative ideas - what seems so simple on paper often requires a huge feat of stakeholder management, people management, and persistence. Aged by Audio couldn’t have happened without strategic alignment internally, and swift execution when the project was signed off. That was if we wanted to meet those award deadlines (of which we won 28).
05 Now
I’m currently leading a team of nine designers (2D, 3D, motion), for a strategic design consultancy where we solve problems at the c-suite level. We build design systems that explain complex technologies for global companies across deep tech.
Featured in The New York Times, The Guardian and Adweek. Spoken at Cannes, CES and Adweek. Studied at Central Saint Martins.
chelseajadecampbell@gmail.com
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Featured in The New York Times, The Guardian and Adweek. Spoken at Cannes, CES and Adweek. Studied at Central Saint Martins.
chelseajadecampbell@gmail.com